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Pop the Media Bubble: Using Targeted Segments to Combat Isolation Echo Chambers
Have you heard of the Media Bubble phenomenon? Americans with select and intense online media consumption are trapped in an isolated chamber that is perpetuated and echoed by social media algorithms and self-confirming bias. The risk is that these groups are lost in a world of narrow information, rarely or never exposed to information that may persuade moderate voters that are key to winning elections.

At Resonate, we have developed the capability to leverage the most advanced artificial intelligence to identify, analyze, and disrupt media bubbles in real-time.

Join us on Thursday, June 30 for a discussion around Media Bubbles where we'll cover:

- What Media Bubbles are
- How Media Bubbles are formed
- Bursting Myths around Media Bubbles
- How you can POP the bubble to get your messaging across to groups that may otherwise be shielded from it.

We'll also share real-world use cases that demonstrate just how impactful targeting these audiences can be in election outcomes.

Can't make it? Register anyway and you'll receive the recorded webinar afterwards along with our Media Bubble Report!

Jun 30, 2022 02:00 PM in Eastern Time (US and Canada)

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